Please read this section carefully as it contains the legal terms and conditions that you agree to when you use this website.

  • Operator
  • Purpose of this website
  • Availability of this website
  • Information on this website
  • Product and service availability
  • Ownership of materials on this website
  • Trademarks
  • Copyright
  • External links
  • Disclaimer of warranties and liability
  • Amendments of terms
  • Applicable law

Operator

This site is operated by BYELLIE, trading address: byellie, 20-22 Wenlock Road, London, N1 7GU.

Purpose of this website

The purpose of this website is to provide you with information about the business of BYELLIE, our products and services, the good causes that we support and our activities. To the extent that you access our on-line selling websites or web pages for any relevant market around the world, you will need to note that other or additional terms will apply (e.g. in relation to the sale and delivery of goods).

Availability of this website

We have taken every care in the preparation of this website. However, as certain technical matters may be beyond our control, making it impossible to guarantee that you will always have uninterrupted access to this website .

Information on this website

The information on this website has been included in good faith for general informational purposes only. It should not be relied upon for any specific purpose and no representation or warranty is given as to its accuracy or completeness.

Product and service availability

Reference to any product or service on this website does not constitute an offer to sell or supply that product or service and does not mean that the product or service is available in all countries.

Ownership of materials on this website

BYELLIE is, unless otherwise stated, the owner of all copyright and database rights in this website and its contents. You may not publish, distribute, extract, re-utilise, or reproduce any part of this website in any material form (including photocopying or storing it in any medium by electronic means) other than in accordance with the limited use licence set out in our copyright notice or as permitted by the Copyright Designs and Patents Act 1988 or the Copyright and Rights in Databases Regulations 1997 as applicable or any equivalent legislation as may apply in your country.

Trademarks

All brand, product, and service names used in this site are the trademarks, trade names or service marks of BYELLIE unless otherwise stated. You may not market or distribute products or offer services under or by reference to or otherwise use or reproduce any such trademarks, trade names or service marks without the prior written permission of BYELLIE or the owner of such trademarks, trade names or service marks.

Copyright

BYELLIE 2021. All Rights Reserved. The contents of these pages are © BYELLIE 2021. Reproduction of part or all of the contents in any form is prohibited other than in accordance with the following permissions: Licence to copy for personal use - you may make copies of this website as necessary incidental acts during your viewing of it, and you may take a print for your personal use of so much of this website as is reasonable for private purposes.

Licence to recopy for limited purposes:
You may recopy the material to individual third parties for their personal information only, but only if:

1. You acknowledge the web pages of BYELLIE as the source of the material. You must include such acknowledgement along with the top-level Uniform Resource Locator (URL) from the BYELLIE website (e.g. https://byellie.co.uk/) in the copy of the material ; and

2. You inform the third party that these conditions apply to him or her and that he/she must comply with them. This licence to recopy does not permit incorporation of the material or any part of it in any other work or publication, whether in hard copy or electronic or any other form. In particular (but without limitation) no part of a page from this website of BYELLIE may be distributed or copied for any commercial purpose.

No part of this website of BYELLIE may be reproduced or transmitted to or stored in any other web site or other form of electronic retrieval system.

External links

We may provide links to other websites from time to time. These links are provided for your convenience. We do not endorse or take responsibility for the content of those websites, are not responsible for the availability of those websites and will not be liable in any way for any loss or damage which you may suffer by using those websites. If you decide to access linked websites you do so at your own risk.

Disclaimer of warranties and liability

To the fullest extent permitted by law all warranties (express or implied) in respect of the Site and the content of and your use of the same are excluded. Except in the case of death or personal injury caused by our negligence, to the fullest extent permitted by law we exclude all liability to you in respect of your use of this site.

Amendments of the terms

We reserve the right to amend these Terms without notice to you from time to time. Any such amendment shall be effective once the revised terms have been posted on this website.

Applicable law

These Terms are governed by and will be construed in accordance with the laws of England and Wales. Any disputes arising under or in connection with these Terms and Conditions shall be subject to the non-exclusive jurisdiction of the English Courts.

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the morning edit

“Every woman starts her day differently calm or chaos, it’s her routine, her way.”

A bi-weekly series where I sit down with inspiring women from around the world to talk about their real routines calm or chaotic. We chat about the products they love, the rituals they rely on, and how they start their day.

I’ve always been fascinated by women and what we truly need. That curiosity is what built Byellie, and why it means so much to me that byellie is part of your morning not just as beauty, but as a ritual.

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Itziar Fuentes, founder of Homiés Marbella , A creative entrepreneur and community builder, she weaves fashion, spirituality, and conscious living into everything she creates.

"it grounds me physically and spiritually"

The morning edit January 2026



Are your mornings calm or chaos?

I wake up very early so my day never starts in a rush. The way you begin the morning sets the tone for everything that follows. I start with prayer and then head straight to the gym that’s my daily ritual and my anchor.

What does 'routine' mean to you at this stage of your life?

Routine means balance, peace of mind, and structure. It’s essential for someone organized like me. I love a more free-flowing lifestyle when I’m on holiday, but I don’t think that kind of rhythm would be sustainable for my happiness long term or maybe yes? 😄

Talk us through the first moments of your morning what the first 3 things you do?

Starting my day with prayer and movement. It grounds me physically and spiritually.

What helps you feel most like you in the morning?

A cold shower, gym clothes on, a spray of my favorite perfume, my morning cream — and yallah, off to the gym.

Where do brows fit into your everyday routine?

I keep my brows very natural. I like them fresh and effortless.

What are your five must have products you start your day with?

Lait VIP 02 - Biologique Recherche

Augustinus Bader The Rich Cream.

byellie Paloma lip gloss.

A beauty tip you are currently loving?

I recently discovered the IS Clinical Active Peel system. If you want your skin to look incredible for a specific day, use one the night before and watch your skin glow like a star.

Shop Itziar byellie picks