I started byellie in 2021, at 21, because I couldn't find a lip balm that worked for me. I was going through acne treatment and had very little confidence and somewhere in that, I realised how much of it makeup can give you. Not the transformation - the routine. So I built byellie around the products you actually use every day, made to perform. We've became famous for our brow products, and we're actively building out the rest of the routine, one hero at a time.

Calm or chaos, I want byellie to be part of your routine...