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Follow our journey over on Instagram at @byelliebeauty
How it started
Founder's note
“I’d never struggled with my skin before Covid. Then, almost overnight, I was dealing with breakouts, and the treatment that cleared them left my lips dry, cracked and bleeding. I’d look in the mirror and cry. I covered everything with makeup and stopped wanting to leave the house. With the whole world changing, it was the lowest I’ve ever felt.
I hated my morning routine. I hated that moment in the mirror.
I had a problem, so I set out to solve it. My first product was a lip balm, and creating it changed everything. I became obsessed with women’s routines: how we get ready, and what that looks like, whether it’s calm or complete chaos.
I wanted to create carefully curated products that fit into your life and make you feel confident. Products you can simply pick up and rely on. My dream is for every woman to have a byellie product in her handbag.
Our routines are precious and so personal. Being part of yours is something really special to me.”
Ellie x
How It Started
Byellie started through the stress of covid resulting in me having acne then onto acne treatment tore down my lip barrier and I started to notice nothing at the time helped to sooth and help calm my red dry cracked, torn lips this made me feel even more self conscious, than when I had the acne so now I just didn’t want to leave the house I used makeup to cover my skin and lips.. after lots of research and being still restricted to going out I spent all my time looking at ingredients, looking for suppliers, after lots of failed samples and mistakes I finally came up with our lip balm and that’s how it started, I had a problem and I solved it so I shared it with all of you.
The Journey
Ellie then launched brow shape after not finding anything on the market that could hold up her stubborn brow hairs, after so many customers became fascinated with the results, it became viral.
Where we're at now
byellie has accumulated over 100,000 followers, 4.5 million likes plus millions of views across socials! The range has sold tens of thousands, with international demand from the UK and US.
I’m proud to be building a community of people who crave solution-based products that are innovative in formulation, and that deliver results
