Our story



“I had never suffered with my skin before covid, then I was suffering from breakouts and dry cracked lips it made me embarrassed, I would constantly look at my bad skin and this made me feel so isolated.  I'd cry a lot, I would say this period of my life was my lowest with everything in the world-changing - I felt lost. 
I couldn’t find anything that would soothe my cracked bleeding lips, I didn’t want these small lip balms that get lost at the bottom of your handbag so I decided to deep-dive into researching ingredients before finalising our unique formula. From there we’ve expanded into simplified products that slot easily into your day, whatever your routine.
I’m proud to be building a community of people who crave solution-based products that are innovative in formulation, and that deliver results”
Ellie x