Launched in 2021 the brand has quickly become a cult must-have for simplified make-up routines. The heart of byellie is to make our customers feel like their best selves from sitting down in front of the mirror and getting ready for a night out with friends to a slowed-down self-care routine, calm or chaos byellie wants to be apart of your routine solving your every day make up problems, while still being a quick solution that lasts.